Sales Page (Spec) - Lumora Smart Sleep Mask

Client: Lumora (Spec)

Audience: Urban professionals, wellness seekers, tech-savvy biohackers and travelers, all likely in the 20s to 40s age range, generally more female leaning and seeking to navigate the rush of the modern world. 

Challenge: Lumora’s smart sleep mask is about to hit the market and wants to boost its sales with a high-converting pre-sales campaign. 

Deliverables: Landing Page

Tone: Restorative, Modern, Smart, Accessible, Trustworthy, Sooting

Strategy:
For the landing page to succeed, it needed to:

• Use sensory language to convince of the transformation

• Build credibility in the transformation it promises

• Have a broad appeal across the tech-savvy width of the target audience

The aim was to make Lumora’s audience see themselves with the mask — and feel the difference it could make. Lines like “Your best sleep yet”, “soothe yourself”, “embrace”, and “soft” were chosen to evoke that sense of calm, restoration, and physical ease that comes with using the mask.

To build credibility, the page integrated expert testimonials, scientific references, and recognizable “featured in” sources to back up its claims and reassure skeptical readers.

While the mask boasts several advanced features, one of its key selling points is its simplicity. The copy needed to nod to the biohacker crowd without alienating more casual users. So while there are breadcrumb references for those seeking to “maximize their sleep”, most of the messaging focuses on phrases like “click of a button”, “seamless”, and “ease” — highlighting that smart doesn’t have to mean complicated.

Note: Placeholder copy, visual design still in progress.